It's April 1, but this is no trick. MS2 has a new "explainer" video on our YouTube channel.
An explainer video is just that - it's used by companies to introduce a new website or a product or to answer the questions "who are you?" and "what do you do?" In this case, we do this in 1-minute, 12-seconds.
Creating a good explainer video isn't as easy as editing video clips of your cat hopping around your furniture at home. We had to create/edit/re-create content, import music, add a call-to-action, hire a video editing company and a voice-over expert. Plus, we had to tailor the length of the video to match the attention span of a typical viewer.